Kraft Concrete

Kraft Concrete

Some Reasons Why Starting a Blog is a Great Business

Blogging is taking the online world by storm. It is the fastest rising new activity on the internet. It is allowing people to post their thoughts not only about personal things but also about the world at large.

Blogs, otherwise known as web logs, is both an online diary and a guestbook. Anyone can set a blog account or function on their website and then post entries on it. As part of the blogging function, it can either be set up as a private journal where people can just read what is posted or it can be set up in such a way where readers can get together and then When I began my career in the graphics industry, almost 17 years ago, I would approach the design of any new logo by first taking out a pad of paper and a pencil and sketching out basic ideas before diving into any real concept creation. As computers and design software became more and more a part of the design process I tended to find myself heading to the computer immediately to put together my ideas. This only tended to result in a lot of time spent staring at a blank computer screen. As my business expanded and time became a more precious commodity I began to head back to my early days and approached my designs again with a pencil and paper before sitting down at the computer. This not only gave me more free time but helped me to increase the profitability of my business. The following is an outline of the design process I now take whenever I am creating a logo for a client. I hope it will inspire some of you to take pencil in hand prior to sitting down in front of the computer.

Core Practice Partners is a leading international expert in Labor Management for companies that don't work a traditional "9 to 5" schedule. Their clients have included such industry leaders as Kraft, BMW, and General Electric. Their approach to creating solutions for their clients is unique and their desire was to have a logo that was both professional and creative.

They approached my company with a few ideas of their own, but were very uncertain whether the look they truly wanted could be achieved. I first set up a phone conference with their president, John Frehse, to discuss the goals he had for the logo and how he wanted to be perceived by the clients he serviced. After our initial discussion I sat down at the drawing board to rough out some ideas for the logo. This is the normal approach that I take in the designing of any logo. It allows for the creation of many concepts within a short period of time and dramatically decreases the amount of time spent producing the initial concepts to be presented to the client.

Once I had 6-8 rough ideas conceived I then scanned in the designs and used them as templates for the creation of computer generated concepts. I typically place them in the background and insert text and graphics over the top. Once the groundwork has been laid in I then remove the sketch from the background and add the finishing touches.

The initial presentation to the client contained anywhere 4 concepts that I felt worked best with the impression they were looking to achieve. These first ideas were presented in black & white. I have found that clients will initially lose interest in a concept if the colors are not to their liking. On more than one occasion I have seen ideas rejected solely on the basis of the colors used without the client giving any regard to the overall design presented.

Once a concept was chosen by the client the design was revised, if necessary, and then rendered in color and resubmitted to the client for approval. There are usually 6-8 color renderings for the client to choose from, in this case there were 8. Most of these featured colors from the same palette (warm, cool, etc.) and there will be perhaps one or two ideas that could be considered "outside the box". It is these additional color options that will either direct the client towards the preferred palette or will illicit a sense of excitement from the client about color choices they never imagined would be appealing. This can be one of the steps where a real sense of creativity can be injected into the design process.

The client immediately accepted one of the designs and now the only step left was to finalize the project. I provide most of my clients with a CD that contains their logo design in a number of different formats. Some designers may feel this enables the client to take the design and use other sources for the rest of their design work, but I have found that this merely gives the client a sense that they have recieved something concrete and if I have done my job correctly and have fulfilled all their desires then they will certainly use my services again.

As it turned out in this case I was hired by Core Practice Partners to design their stationery as well as numerous marketing materials. The logo of a company is an integral part of their brand identity. By establishing a good relationship with a client in this critical step towards creating the brand that will become their public presence you can build a solid foundation to creating a long-term position as their designer of choice. When I began my career in the graphics industry, almost 17 years ago, I would approach the design of any new logo by first taking out a pad of paper and a pencil and sketching out basic ideas before diving into any real concept creation. As computers and design software became more and more a part of the design process I tended to find myself heading to the computer immediately to put together my ideas. This only tended to result in a lot of time spent staring at a blank computer screen. As my business expanded and time became a more precious commodity I began to head back to my early days and approached my designs again with a pencil and paper before sitting down at the computer. This not only gave me more free time but helped me to increase the profitability of my business. The following is an outline of the design process I now take whenever I am creating a logo for a client. I hope it will inspire some of you to take pencil in hand prior to sitting down in front of the computer.

Core Practice Partners is a leading international expert in Labor Management for companies that don't work a traditional "9 to 5" schedule. Their clients have included such industry leaders as Kraft, BMW, and General Electric. Their approach to creating solutions for their clients is unique and their desire was to have a logo that was both professional and creative.

They approached my company with a few ideas of their own, but were very uncertain whether the look they truly wanted could be achieved. I first set up a phone conference with their president, John Frehse, to discuss the goals he had for the logo and how he wanted to be perceived by the clients he serviced. After our initial discussion I sat down at the drawing board to rough out some ideas for the logo. This is the normal approach that I take in the designing of any logo. It allows for the creation of many concepts within a short period of time and dramatically decreases the amount of time spent producing the initial concepts to be presented to the client.

Once I had 6-8 rough ideas conceived I then scanned in the designs and used them as templates for the creation of computer generated concepts. I typically place them in the background and insert text and graphics over the top. Once the groundwork has been laid in I then remove the sketch from the background and add the finishing touches.

The initial presentation to the client contained anywhere 4 concepts that I felt worked best with the impression they were looking to achieve. These first ideas were presented in black & white. I have found that clients will initially lose interest in a concept if the colors are not to their liking. On more than one occasion I have seen ideas rejected solely on the basis of the colors used without the client giving any regard to the overall design presented.

Once a concept was chosen by the client the design was revised, if necessary, and then rendered in color and resubmitted to the client for approval. There are usually 6-8 color renderings for the client to choose from, in this case there were 8. Most of these featured colors from the same palette (warm, cool, etc.) and there will be perhaps one or two ideas that could be considered "outside the box". It is these additional color options that will either direct the client towards the preferred palette or will illicit a sense of excitement from the client about color choices they never imagined would be appealing. This can be one of the steps where a real sense of creativity can be injected into the design process.

The client immediately accepted one of the designs and now the only step left was to finalize the project. I provide most of my clients with a CD that contains their logo design in a number of different formats. Some designers may feel this enables the client to take the design and use other sources for the rest of their design work, but I have found that this merely gives the client a sense that they have recieved something concrete and if I have done my job correctly and have fulfilled all their desires then they will certainly use my services again.

As it turned out in this case I was hired by Core Practice Partners to design their stationery as well as numerous marketing materials. The logo of a company is an integral part of their brand identity. By establishing a good relationship with a client in this critical step towards creating the brand that will become their public presence you can build a solid foundation to creating a long-term position as their designer of choice.place their own comments on your entry or to each other.

Blogs can be considered as opinion pieces on a particular topic or field. There are topic specific blogs where entries are limited to the topic set by the blogger. There is also an area specific blog, which can be a resource on particular place. There are also blogs that are set up as a source for news on a highly specialized topic of field that would otherwise be ignored by the general media. Blogs can be used by internet marketers and business owners to promote a website or use the internet traffic generated by the blog to promote a product, service or an affiliate program (as a separate source of income).

Internet marketing professionals highly encourage website and business owners to start their own blogs because they acknowledge that it is a powerful tool for internet marketing.

Here are some reasons why starting a blog is a great business move:

Blogs allow you to stay in touch with the subscribers and clients. A blog allows you to keep communication lines open with so that you can always interact with subscribers or readers. It also helps nurture trust in you as an individual and owner of a business owner.

It’s a great way to get regular feedback. A blog’s feature that enables readers to post comments is a great way of getting feedback from your clients. Clients and readers can comment on what you have posted and these replies can help you determine what they need.

A blog is not labour intensive. You don’t need a knowledge of HTML or other web designing skills to make and post blogs. Most bloggers use WYSIWYG HTML editors to help in the blogging function. These very easy to use and require very little technical skills, if at all.

A wonderful way to disseminate information. The biggest benefit of blogging is that you can post articles in the form of articles or reviews. These articles can help lift your reputation as an expert in your field.

It is a big help to your page ranking. Blogs are so rich in content that search engines can’t get enough of them. The fact that blogs also offer new content makes it attractive to search engines.

It is a great vehicle for advertising. Blogs can be a great venue for advertising because of the potential for the community to achieve a massive number of participants. It is also a cost effective advertising platform.

About the Author

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