Office Trailer
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Grown Ups Trailer – How Marketing Can Change A Film
In mid-2010, Sony Pictures will be releasing a highly anticipated comedy film entitled “Grown Ups.” Seemingly a sort of “The Big Chill” for the 21st century, “Grown Ups” is the story of five people who knew each other in high school who reunite, along with their families, when their childhood basketball coach passes away.
The film stars, Adam Sandler, Chris Rock, Rob Schneider, Kevin James, and David Spade in the sort of comedy that will probably surprise no one who has seen any of these actors before. Sony's trailer for the film makes it perfectly clear that this is a comedy starring some well-known American comedic actors, and the trailer features prominent gags that include those actors, who are, in fact, the stars of the film.
Click here to see both trailers for Grown Ups.
The international trailer, however, is completely different, and could lead viewers outside the United States to think that they are going to see an entirely different film from the one shown domestically. While the trailer shows many of the same gags that are shown in the U.S. version, the foreign trailer prominently features Mexican actress Salma Hayek, who isn't even mentioned by name in the U.S. trailer. The foreign version, on the other hand, omits any mention of David Spade by name.
Why the changes? American comedies often fare poorly at the box office in foreign countries, and actors such as Adam Sandler and David Spade are not well known abroad. Salma Hayek, on the other hand, is a major international star and does have the ability to draw viewers to the theater. So Sony decided to edit the trailer to feature Hayek and give their foreign viewers the impression that the film actually stars Salma Hayek and that everyone else in the cast is merely supporting her.
Click here to see both trailers for Grown Ups.
It isn't all that unusual for studios to create trailers with content that differs greatly from the film they promote. The trailers for the 2004 film “Sideways” presented the film as “one of the funniest movies of the year” when it was actually a tragic drama with a few comedic scenes. The trailer featured virtually all of the comedy from the film in an attempt to draw comedy fans to the theater. Although the film was successful, countless viewers were baffled to discover that they hadn't bought tickets to see a comedy after all.
Honest trailer or not, “Grown Ups” features a proven cast with a history of selling a lot of tickets to American theatergoers. Perhaps foreign viewers, lured by the idea of a Salma Hayek comedy, will enjoy it, too.
About the Author
Click here to see both the U.S. and International trailers for "Grown Ups".
©Copyright 2010 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to affiliate marketing.
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Trailer $9.49 Trailer |
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Trailer Boats $11.97 Trailer Boats is your authority on mid size power boats, testing, technical and towing. Designed to test and evaluate boats, equipment, and boat towing vehicles. Includes how to technical features, travel features, fishing, electronic, racing and competition coverage. America's only trailer boating magazine.Trailer Boats is part of the Boating family of magazines. It is generally sold to individuals and businesses and quite often can be found in a reception room or waiting room of a company or a professional office like a dentist, doctor, health club, gym, or beauty and hair salon. A full year magazine subscription to Trailer Boats includes issues delivered right to your mailbox. |
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Trailer Life $15.97 Trailer LIfe is a cooperative association of trailer owners. 10 MINUTE TECH, a roundup of easy solutions to RV related problems is provided by the most experienced RV owners anywhere, our readers.BULLETIN BOARD is where you get monthly updates on the newest RVs and tow vehicles, legislation, national parks and other news affecting RV owners.RV CLINIC and PERFORMANCE is where the TL Tech Team's answers to readers' questions can be helpful to others.RV ACTION LINE is the place where Consumer complaints are mediated by Trailer Life's staff ombudsman. Don't miss out on AMERICA'S OUTBACK where TL's favorite roving reporter visits another destination.Trailer Life is part of the Travel family of magazines. It is generally sold to individuals and businesses and quite often can be found in a reception room or waiting room of a company or a professional office like a dentist, doctor, health club, gym, or beauty and hair salon. A full year magazine subscription to Trailer Life includes issues delivered right to your mailbox. |
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The Long, Long Trailer - Subtitle $12.99 At the height of their TV fame, Lucille Ball and Desi Arnaz were contracted by MGM to make two theatrical films. The first of these, The Long, Long Trailer, stars Lucy and Desi as an upwardly mobile couple who decide to buy a trailer so they can live together while his job takes him around the country. Thanks to their naivete in such matters, they end up with a huge, bulky RV that costs five times what they planned. Their "seeing America" trip turns out to be a slapstick disaster, topped by Lucy's foolish decision to hide a heavy rock collection in the trailer; as Desi tries to maneuver a treacherous mountain road, the weighted-down home-on-wheels nearly loses its balance and almost tumbles off a cliff. The story is told in flashback, as Desi 'splains the breakup of his marriage to a motel court manager. Happily, Lucy shows up, goes "Waaaaah" a little, and all is forgiven. Despite the fact that audiences were getting Ball and Arnaz for free each week on television, The Long, Long Trailer was a big hit at the box-office. The film was adapted by Albert Hackett and Frances Goodrich from a novel by Clinton Twiss, with uncredited assistance from the I Love Lucy writing staff. ~ Hal Erickson, Rovi |
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Trailer Park of Terror / P2 - Widescreen $24.99 Includes:P2 (2007), MPAA Rating: R Trailer Park of Terror (2008) P2 A corporate workaholic finds that her decision to work late on Christmas Eve has potentially deadly consequences in this thriller starring Wes Bentley and Rachel Nichols. It's that time of the year, and as the snow falls outside and families gather around the dinner table, Angela vows to close one last deal before the holiday. Now late for her family gathering, Angela rushes down to the garage in hopes of racing home and catching dinner before it gets cold. When her car refuses to start, her phone fails to get a signal, and everyone else has already left, it begins to appear as if Angela's luck may have finally run out. Thankfully, a friendly security guard appears and offers to lend a helping hand. During the course of discussion, the security guard flirtatiously invites Angela to share the Christmas dinner he has prepared in the parking office -- an offer that the high-powered corporate climber laughingly dismisses. The next thing Angela knows, she wakes up tied to a chair in the cold security office located on level P2. It appears as if the security guard's invitation wasn't optional, and that Christmas dinner was the last thing on his mind. Upon realizing just how serious her situation truly is, Angela struggles to escape her subterranean prison and make it out so that she might live to see another Christmas morning. ~ Jason Buchanan, Rovi Trailer Park of Terror A group of teens returning home from a character-building retreat seek shelter from a raging storm after their bus crashes, only to find themselves pitted against an evil that even their youth ministries pastor might not be able to defeat. Based on the popular Imperium Comics series of the same name, Trailer Park of Terror opens as a group of six juvenile delinquents and their chaperone become hopelessly stranded in a raging storm. Left with no other choice than to seek shelter in a remote trailer park in the so-called Trucker's Triangle, the desperate, waterlogged group is warmly greeted by Norma - a dolled-up, trash-talking tart with a monstrous secret. Later, as the thankful group settles in for the night, trailer park reaper Norma reveals her grotesque true colors as her army of gut-munching redneck zombies emerge from their graves for an unholy feast of human flesh. ~ Jason Buchanan, Rovi |
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The Office $19.99 The Office |
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Education of an Accidental CEO : Lessons Learned from the Trailer Park to the Corner Office $12.75 No Synopsis Available |
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